Customer Impressions - Present Yourself

Sales isn't just about knowing your product. It's about creating the impression that you are representing a brand that your prospect wants to be associated with. You are selling yourself, a brand, a solution, and a level of service and professionalism that they can't get anywhere else.

Impressions are like great presentations. We are almost trained to expect something less than stellar - and extraordinary is out of the question. I can't tell you how many times I've won deal because of the impression that I've made and my level of personable professionalism that I've given. I don't always have the best tool or the best solution - but my customers want to business with me because I won't let them fail. When they lok at me, they need to see this. Looking scruffy, wearing an worn suit, uncept hair will all contribute to this.

The first impression matters, so make it good! Where do I go for tips on how to impress my clients through personal impression? I go to Gentleman's Store and Grooming Stores. These guys know how to present themselves and how to do it consistently.

Check out these tips from The Grooming Guys Blog

1. CHECK THE CHOMPERS:Seems like a no-brainer, but you’d be surprised how many men chow down a meal and then step into a business meeting with parts of that meal still stuck in their grill. Discreetly utilize a tooth pick (it’s a tool, not a show piece ) or keep a brush and paste handy at your desk.
2. MINIMIZE THE WALLET: Some guys think a bulge in their pants is cool, and while we think not, we think all can agree that said bulge in the back of your pants is never a cool thing. Empty anything not needed in that wallet and your pants will fit better and you’ll save some time at checkout.
3. REMOVE BLUETOOTH HEADSET: It’s never cool, impressive looking, etc. If you need it, use it when needed. If you’re not chatting, stow it away.
4. LET THEM OUT: Whether it’s the subway or an elevator, you always have to let people out before you charge in.
5. IF YOU ASK, LISTEN: If you’re going to ask someone how they are doing, makes sense that you would actually listen to the answer. Real gents do this. If you’re not going to listen to the answer, you’re better off not asking.